jueves, 17 de octubre de 2013

Steve no siempre tenia la razón


Via Daring Fireball encontré una historia donde se cuenta un suceso ocurrido hace 10 años en Apple, la cual se dice es una de las mejores decisiones estratégicas jamás hechas por una compañia y no, no fue gracias a Steve Jobs.

En ese tiempo Phil Schiller y Jon Rubenstein trataban de convencer a Steve de llevar el iTunes a la PC a lo cual Steve se negaba rotundamente pues queria que el software de Apple y sus dispositivos funcionasen únicamente en Macintosh; ambos le dijeron que lo harían y Steve simplemente les contestó: a la chingada chicos, hagan lo que quieran, ustedes será los responsables.

Eso hizo llegar el iPod al 97% de la gente que usa PCs. Esta gente pudo ver lo fácil que funcionaba el software con el dispositivo. Vieron que era fácil de actualizar. Sus primeros iPods se convirtieron en los primeros iPhones y se dieron cuenta que sus vidas serian más faciles si se cambiaran a la Macintosh.

Y eso hizo catapultar a Apple como la compañia mas valiosa del mundo.

[Link] The Butterfly that Started the Apple Tsunami

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